Posts by Jeff Purcell
Common mistakes to avoid when writing paid search advertising proposals
Paid search advertising can be a powerful tool for businesses looking to reach their target audience and drive traffic to their website. However, in order to secure a paid search advertising contract, you’ll need to submit a compelling proposal that effectively communicates the value of your services. Here are five common mistakes to avoid when…
Read MoreAn In-Depth Review of Better Proposals
I spent the last couple of days running through everything that Better Proposals has to offer. I’ve compiled my thoughts below in a hopefully useful breakdown of the pros and cons of this proposal making software. First and foremost, they offer a 14-day free trial. No credit card is required. Sign-up is quick and easy.…
Read MoreShould You Include Contract Terms in Your PPC Proposal?
My business partner and I debate about this more often than I care to admit. We should probably run a split test on it and see which of our PPC proposals closes more deals. The answer to this question really depends on what you see is the ultimate purpose of a proposal. One school of…
Read MoreWhat Happened to Google’s Adwords Proposal Generator?
What seems like eons ago now, but Google used to have a quick and simple PPC proposal builder for us PPC professionals to generate a quick proposal we could print out and carry into a meeting with a prospective client in hopes of landing a new gig. It wasn’t a particularly in-depth tool. It only…
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