Paid search advertising can be a powerful tool for businesses looking to reach their target audience and drive traffic to their website. However, in order to secure a paid search advertising contract, you’ll need to submit a compelling proposal that effectively communicates the value of your services. Here are five common mistakes to avoid when writing paid search advertising proposals:
- Failing to tailor your proposal to your client. It’s important to customize your proposal to your specific client in order to show that you understand their business and are well-suited to help them achieve their goals. Avoid using generic, one-size-fits-all proposals, and take the time to research your client and tailor your proposal to their specific needs.
- Neglecting to include examples of your past work. Sharing examples of your past paid search advertising work can help your client visualize what you can do for them. Include metrics such as click-through rates and conversion rates to demonstrate the effectiveness of your approach. Without concrete examples of your work, it can be difficult for your client to get a sense of your capabilities.
- Omitting important details from your strategy. Your proposal should include a detailed plan for how you plan to approach paid search advertising for your client or the use of a building wrap installer to create physical advertising as well. This should include a list of targeted keywords, ad copy and landing page strategies, and any other tactics you plan to use. Failing to include these important details can make it difficult for your client to understand your approach and may make them less likely to choose your services.
- Being too vague about the value of your services. Your proposal should clearly articulate the value that your paid search advertising services will bring to your client’s business. This could include increased website traffic, higher conversion rates, or other tangible benefits. Avoid being too general or vague about the benefits of your services, as this can make it difficult for your client to understand the value you bring to the table.
- Offering an unrealistic price for your services. While it’s important to communicate the value of your services, it’s also important to offer a fair price. Be transparent about your pricing and be prepared to negotiate if necessary. However, avoid offering an unrealistic price that’s significantly lower than your competitors, as this may raise red flags with your client and make them less likely to choose your services.
By avoiding these common mistakes, you can increase your chances of securing a paid search advertising contract and helping your client achieve their business goals.
I’ve written an in-depth review of my favorite proposal writing software here.
